Spotify Technologies SA will begin identifying songs created by artificial intelligence with a new “AI Personas” label.
The world’s largest music streaming service said it wants customers to know which songs were created by real artists and which ones artificially. The company won’t recommend songs labeled as AI Personas in suggested playlists unless the subscriber specifically chooses to receive them.
The company will allow artists to identify their creations as AI-generated starting on Aug. 11, with the labels appearing on songs starting in mid-September.
Users can flag songs they think were AI-generated. Artists who believe their songs are mislabeled as AI will have a chance to appeal.
“Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the company said in announcing the initiative on Tuesday.
