Spotify moves to expose the AI-generated artists flooding its platform

Published on

12/08/2026 - 11:19 GMT+2

Music streaming giant Spotify has announced that from September it will begin adding an “AI Persona” badge to some artist profiles, helping listeners identify when an artist’s music may have been generated using artificial intelligence.

AI Personas will also be excluded from Spotify’s editorial and algorithmic recommendations, in an effort to give greater visibility to music made by genuine human musicians and artists.

Spotify will give artists the option to disclose whether they consider themselves an AI Persona. The platform will also conduct its own reviews to identify profiles that appear to be AI-generated identities.