Spotify said on Tuesday it would begin adding “AI Persona” badges to some profiles from mid-September to give listeners more transparency about whether the artist behind the music was a real person.
Listeners have expressed concerns about artist profiles that appear human but instead represent AI-generated personas, the media streaming platform said.
Spotify will display the badge on banners and About sections in artist profiles, as well as in Search and on track rows across playlists.
Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify for Artists. Spotify will also review profiles whose public identity appears to represent photorealistic AI-generated imagery.
Artists whose profiles are flagged by Spotify’s review team will be notified and given an opportunity to self-disclose or appeal, it said.
