Beginning August 2, 2026, Europe's AI Act will implement significant transparency rules for AI technologies. Developers must notify users of direct AI interactions, and generative systems must include accessible machine-readable signals. Users need to be informed about the use of emotion detection and biometric classification technologies. Moreover, deepfakes and select public-facing AI documents will necessitate clear disclosures.

Linee guida della Commissione Europea, marcatura tecnica per i 'contenuti sintetici' (ANSA)

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from…