AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.
Anyone living in the EU will become better informed about when they are dealing with AI, under new rules that come into force on August 2nd.
Under the terms of the AI Act: “AI providers will have to design AI systems to inform users when they are directly interacting with AI and they will have to add machine-readable marks to enable the detection of AI-generated or manipulated content”.
Chatbots
Any website, customer service department, or government agency using a chatbot must inform users that they are interacting with an AI - rather than a real person - unless there is already no doubt that AI is involved (for example, if users are given the message 'ask our AI chatbot for more information' or similar).
