Deepfakes and other AI-generated content must be labelled from Sunday, as the European Union's sweeping artificial intelligence transparency rules kick in.

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.

European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from…