European Union's new artificial intelligence rules mandate labeling of AI-generated content. These regulations aim to ensure users can distinguish real online material from synthetic creations. Companies face significant penalties for non-compliance with these transparency requirements. Major technology firms are already implementing their own labeling systems in anticipation. The EU's comprehensive law seeks to preserve public trust in digital information.

Linee guida della Commissione Europea, marcatura tecnica per i 'contenuti sintetici' (ANSA)

AI watermarking and deepfake labelling will soon be required by law in the EU as the transparency part of the bloc’s sweeping AI Act comes into force on August 2nd.