With 63 million US viewers tuning into the final, live sports and entertainment crossovers remain essential for reaching diverse audiences.

The 2026 FIFA World Cup final proved to broadcasters that while national pride drives the biggest spikes, fans still turn up in force for the final.

Nearly 39 million viewers watched Fox’s English-language presentation of the World Cup final on Sunday, making it the most-watched soccer broadcast in U.S. TV history.

The 2026 FIFA men’s World Cup’s only true rival now in terms of U.S. viewership is the Super Bowl.

The 2026 FIFA men’s World Cup ended with a historic flourish, with the largest U.S. television audience ever for a soccer match.