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FIFA’s $15 billion World Cup payday shows commercialization is the real tournament champion | Fortune
FIFA’s expanded 48-team tournament brought about record TV audiences and packed stadiums.
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economictimes.indiatimes.com
If you bill it, they will come: FIFA 2026 wins battle for fans' wallets in pricey World Cup
World Cup final caps a tournament where fans paid record prices. Ticket buyers defied expectations and paid sky-high prices for all matches. FIFA's gamble paid off as demand…
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theguardian.com
Fifa to announce record $15bn World Cup revenue, smashing expectations
Hospitality and ticketing, especially through the steeply priced secondary market, are understood to account for a significant amount of the increase
