ET Online | 21 Jul 2026, 06:29 PM ISTThe 2026 FIFA World Cup wasn't just the biggest football tournament ever—it was also one of the world's biggest business events.In this video, we break down the business of the FIFA World Cup in numbers: $13 billion tournament revenue $4.2 billion from broadcasting rights $10.5 billion in global corporate spending $50 million prize for the champions 48 teams, 104 matches and a global audience of billionsWe also explain how FIFA earns its money, where it spends it, why brands invest billions around the tournament, and how the expanded World Cup has become a massive commercial engine beyond football.Watch till the end to understand why the FIFA World Cup is not just the world's biggest sporting event—but also one of its biggest businesses. Show more Show lessRead more onRelated Videos03:03
FIFA World Cup 2026: The $13 billion business explained
The 2026 FIFA World Cup wasn't just the biggest football tournament ever—it was also one of the world's biggest business events.In this video, we break down the business of the FIFA World Cup in numbers: $13 billion tournament revenue $4.2 billion from broadcasting rights $10.5 billion in global corporate spending $50 million prize for the champions 48 teams, 104 matches and a global audience of billionsWe also explain how FIFA earns its money, where it spends it, why brands invest billions around the tournament, and how the expanded World Cup has become a massive commercial engine beyond football.Watch till the end to understand why the FIFA World Cup is not just the world's biggest sporting event—but also one of its biggest businesses.
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