A new European Union rule banning large companies from destroying unsold clothing, accessories and footwear came into force on Sunday as part of the bloc’s efforts to reduce waste and make the fashion industry more sustainable. Every year, hundreds of thousands of tons of clothes and shoes are discarded across the EU due to damaged products, excess inventory, outdated collections and online returns that are not resold.

L'obiettivo è favorire il riutilizzo e il riciclo, come stabilito dal Regolamento Ue 2024/1781. Misure simili saranno estese alle medie imprese dal 2030.

Entra in vigore il regolamento che promuove l’economia circolare e la progettazione ecosostenibile dei prodotti