The prediction market also saw a record number of trades on the World Cup winner.

Overall prediction market bets tied to the World Cup on Kalshi and Polymarket have collectively exceeded $29 billion in total trading volume.

The prediction market has launched some ads featuring soccer players, as well as formed a partnership to display its brand in more places during the tournament.

The 2026 World Cup final between Spain and Argentina has driven over $50 billion in prediction market volume, with crypto platforms like Polymarket leading

Kalshi, a top player in the prediction market industry, has added over 3 million new users during the World Cup as its perpetual futures boom

Kalshi, the biggest player, has repeatedly broken its own trading records during the World Cup.

Kalshi, the United States-regulated prediction market platform, recorded a staggering $26 billion in trading volume during the 2026 FIFA World Cup, eclipsing the approximately…

The 2026 FIFA World Cup spurred unprecedented activity on Kalshi, with the platform gaining 3 million users and achieving record trading volumes tied to tournament predictions.

The prediction market also saw a record number of trades on the World Cup winner.

The Spain–Argentina World Cup final generated approximately $1.977 billion in trading volume across Kalshi and Polymarket.

Sports accounted for 80% of both Kalshi and Polymarket's total volumes throughout the weekslong World Cup tournament.