Despite England heading for home, almost 18 million people watched the World Cup final on Sunday night, with a large chunk of football fans selecting the BBC's coverage

ITV have enjoyed a strong tournament with the focus drawn to an impressive on-site studio, but the BBC have been pleased with their output

Viewers were left distracted as they tuned in to watch Spain v Argentina in the World Cup Final.

The 2026 FIFA men’s World Cup’s only true rival now in terms of U.S. viewership is the Super Bowl.