FIFA plans to auction 2030 and 2034 World Cup media rights with US valuations projected at $1.5-2B per tournament, up from $485M for the 2026 cycle.

FIFA's 2026 World Cup dynamic pricing saw final tickets hit $32,000 and 99.7% attendance, making the case for blockchain-based ticketing disruption.

As the 2026 World Cup nears its end, the race to secure the media rights to the 2030 tournament is already underway.