The 2026 World Cup was a big ratings win for Fox Corporation (NASDAQ:FOXA) and Comcast Corporation (NASDAQ:CMCSA), which have U.S. media rights for the once-every-four-year soccer tournament. With strong ratings and the potential for more games in the 2030 and 2034 tournaments, media and streaming giants are ready for a bidding war.
Politics could quickly become involved, with the FCC suggesting streamers need not bid.
2030, 2034 World Cup Rights
Four years from now, the 2030 World Cup will be hosted in Morocco, Portugal and Spain. Several companies could emerge victorious from the soccer tournament, including whoever gets the media rights in the U.S.
Fox and Telemundo, which is owned by Comcast, have shared the rights for English and Spanish language rights, respectively, in the United States for the last three years.
