FIFA is about to turn its next World Cup media rights auction into the most expensive bidding war in soccer history. The governing body expects to command between $1.5 billion and $2 billion per tournament for US media rights to the 2030 and 2034 men’s World Cups, a figure that would roughly quadruple the $485 million Fox paid for English-language rights in its current deal.
Netflix, Disney, YouTube, and potentially Amazon have all expressed interest in acquiring the rights, according to a CNBC report. Formal discussions on the auction are expected to begin within the next three months.
Streaming platforms want their Super Bowl moment
YouTube, backed by Alphabet’s advertising machine, already streams NFL Sunday Ticket. Amazon has Thursday Night Football on Prime Video.
Crypto is already inside the stadium
