Meta is now allowing anyone to use Instagram photos on public accounts to generate AI images, unless users take action and opt out.

As part of Meta’s Muse Image model rollout, Instagram users with public accounts need to opt out to block AI generations of their content.

Meta launched Muse Image on July 7, 2026, free on Instagram and WhatsApp. It can use public Instagram photos by default. What it does, and how to opt out.

Users need to change their settings to protect some of their content