CAA released a statement Wednesday night calling out the privacy risks of Meta‘s new AI model Muse Image, which gives users the ability to create an AI photo of someone just by plugging in their public Instagram handle.
The AI model operates on an opt-out policy, meaning users have to manually block access if they don’t want others to “remix” their Instagram feeds using Muse Image. Private accounts and users below the age of 18 are automatically opted out. CAA, which boasts a client list of megastars like Tom Cruise, Brad Pitt, Zendaya, Dwayne Johnson and Meryl Streep, identified the obvious copyright risks in such a policy and called for Meta to change Muse Image so users are automatically opted out, and can then grant access to Muse if they wish.
“No one’s name, image, likeness, voice, or creative work should be used by any third party, including AI models, without clear, documented consent,” CAA said in a statement. “True innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms. We have raised our concerns with Meta on behalf of our clients, voicing our disapproval and perspective on the need for a more responsible approach. We call on Meta to make protection the default on Muse Image, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation.”
