TL;DRMeta pulled its Muse Image AI feature from Instagram three days after launch following backlash from SAG-AFTRA, talent agency CAA, and actors including Hannah Einbinder. The tool, the first from Meta Superintelligence Labs, let anyone generate images from public Instagram accounts with no opt-in required.
Meta has pulled its Muse Image AI feature from Instagram and the Meta AI app just three days after launch, saying the tool “missed the mark” on user privacy. The model, the first image generator to emerge from Meta Superintelligence Labs under chief AI officer Alexandr Wang, launched on Tuesday with a design flaw that proved fatal: public Instagram accounts were opted in by default.
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement Friday. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
What Muse Image did
The feature, embedded in the Meta AI chatbot across Instagram and WhatsApp, allowed users to tag any public Instagram profile in a prompt and generate AI images using that person’s publicly shared photos as a reference. Private accounts and users under 18 were automatically excluded, but everyone else had to actively opt out in settings.
