It’s Sora all over again.
Meta, led by CEO and AI enthusiast Mark Zuckerberg, this week rolled out the first photo and video tools to come out of its Superintelligence Labs: Muse Photo and Muse Video.
The tool brings Meta in line with the state of the art in AI media creation, alongside Google’s Gemini and Seedance 2.0, but along with the tools, Meta also said that all public Instagram profiles will be opt-out, not opt-in, and other users can pull in those other accounts that don’t opt out and create new content using their profiles.
For celebrities and other high-profile figures, that could be a major problem, even if most do end up opting out. Now Creative Artists Agency is calling out Meta for the move, and asking the tech giant to make it opt-in, not opt-out.
“No one’s name, image, likeness, voice, or creative work should be used by any third party, including AI models, without clear, documented consent. True innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms,” CAA said in a statement Wednesday evening. “We have raised our concerns with Meta on behalf of our clients, voicing our disapproval and perspective on the need for a more responsible approach. We call on Meta to make protection the default on Muse Image, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation.
