Apple raised iPad and Mac prices up to $300 while Microsoft announced its third Xbox price hike in a year, both citing an AI-driven semiconductor crisis.

Just hours after Apple increased its hardware prices across the board, Microsoft is doing the same with its Xbox consoles. For the third time.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

By Emily Bary and Christine Ji