Microsoft said on Thursday it will raise the price of its Xbox video game consoles worldwide by between $100 and $150 from 1 August, blaming soaring storage and memory costs driven by AI-related demand.
Editor’s note: Euro figures are approximate conversions based on today’s exchange rate and do not reflect official pricing from the companies.
In the United States, the cheapest Xbox, the Series S, will increase to $500 (about €440) this summer, while the Series X will cost as much as $800 (about €705). The company has not yet released prices for Europe, where the Series X currently sells for about €600.
The 2TB model will be discontinued.
This is the third price increase for Xbox after a worldwide hike in May 2025 and another increase, limited to the United States, in October.
