Microsoft and Apple are raising prices for Xbox consoles, Macs and iPads as the AI boom sends memory chip costs soaring, with prices increasing by up to $300 (about €265) and as much as 25%, depending on the product.

Just hours after Apple increased its hardware prices across the board, Microsoft is doing the same with its Xbox consoles. For the third time.

The increase is the latest price hike after Xbox consoles prices rose $20 to $70 last year.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

Apple has raised prices on several iPads and MacBooks, a sign that the artificial intelligence boom is now pushing up costs far beyond...

By Emily Bary and Christine Ji

Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.

Xbox consoles will increase by $100 to $150 on August 1, pushing the Series X to $800. Microsoft blames memory costs that have more than doubled.

Apple hiked iPad and MacBook prices on Thursday, saying it could no longer “shield” customers from soaring memory and storage chip costs driven by the AI industry's rapid and…

Apple hikes prices on iPads, Macs, and HomePods by up to $2,800 as AI-driven memory chip demand sends component costs soaring across the tech industry.

Microsoft said it's increasing the price of Xbox game consoles after Apple announced price hikes for MacBooks and iPads.

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

Microsoft said memory and storage prices have increased by "more than 2.5x" and it expects "another doubling by the fall of 2027."

June 25 : Microsoft's Xbox is raising prices of its gaming consoles by up to $150 worldwide, citing a deepening global components crisis that has sent storage and memory costs…

Apple has significantly hiked prices for its Mac and iPad models globally, including India, due to a sharp surge in memory and storage chip costs. This escalation is directly…

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.