HomeAI · summaries
Storia in 4 fonti
How marketers are balancing broader remits and tighter budgets | Fortune
Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite
Confronto fonti
4 prospettive sulla stessa storiaTimeline cronologica
- ·
variety.com
Cannes Lions: Movers and Shakers Tackle Trends in Marketing, AI, Advertising, Content and Ranch Dressing
The crosscurrents of discussion at Cannes Lions were hot topics for leaders during Day 2 of Variety in the C-Suite in collaboration with Canva.
- ·
digiday.com
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.
- ·
adage.com
What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
- ·
Cannes Lions takeaways that matter for the rest of 2026
Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the shifts mean for marketers.
- ·
fortune.com
How marketers are balancing broader remits and tighter budgets | Fortune
Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite
- ·
Cannes Lions: Marketing Execs From Fox, BBC, Mattel and More Talk About Piloting Their Brands Into the Future
Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion with marketing pros from Fox Entertainment, BBC, Mattel and more.