Apple raises prices as AI-driven memory chip costs surge: Why MacBooks and iPads are getting more expensive

Apple raises prices of MacBooks, iPads as memory costs skyrocket

Apple raised MacBook and iPad prices (Neo $599→$699, MacBook Air $1,099→$1,299) citing 98% memory cost surge from AI datacenter buildout. Memory shortage will force industry-wide hikes, signaling sustained hardware cost inflation impacting enterprise IT refresh budgets through 2026.