The sheer magnitude of brands on the Croisette during the marketer fest brought a slew of unexpected collaborations and a feeling that money ran freely these few days.

Let the rosé flow! Plus: Paris Hilton and her fans bring the cool, in more than one sense.

The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.

After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.

With creators increasingly at the center of entertainment, the fest built on brand marketers is gaining even more weight now ("I've never seen anything like it," one attendee…

At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.

At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.

When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.

The crosscurrents of discussion at Cannes Lions were hot topics for leaders during Day 2 of Variety in the C-Suite in collaboration with Canva.

The sheer magnitude of brands on the Croisette during the marketer fest brought a slew of unexpected collaborations and a feeling that money ran freely these few days.