iPhone prices haven't risen, for now.
The cheapest MacBook Pro now starts at $2,000.
Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...
Apple raises prices of MacBook Air and Pro along with iPad Air and Pro
Apple raised MacBook and iPad prices $100–$300 after memory chip costs surged 80–90% in Q1 2026 from AI data center demand. Chip shortage persists through 2027; Goldman Sachs predicts iPhone 18 Pro pricing increases of $150–$200.
The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.
Macs, iPads, HomePods, and Apple TVs all cost way more now. Even the already expensive Vision Pro, too.
Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.
SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…
Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...
Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up...
SAN FRANCISCO — Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip c...
A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction
Apple's revised pricing for India is now in effect, making Macs and iPads more expensive across the lineup. The company says rising RAM and storage costs, driven by surging demand…
Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.
Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
If you're in the market for a new one, you need to act fast
Some Macs are hundreds of dollars more expensive today than yesterday.
Apple is increasing prices of some of its popular products, including iPads and Macbooks.
Apple raised MacBook Pro prices by $300 and hiked other products 15-25% as semiconductor costs surge, signaling broader implications for tech and crypto.