Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleApple has announced significant price increases for its iPad and MacBook lines, attributing the changes to escalating costs of memory and storage chips. The surge in chip prices has been primarily due to the artificial intelligence industry's booming demand for data centre infrastructure.Examples of price hikes include the MacBook Air with 512GB storage rising from $1,099 to $1,299, and the iPad Air with 128GB increasing from $599 to $749. Apple said in a statement: "We have never seen a component price increase this much, this quickly.”The rising memory costs are expected to negatively impact device sales, with forecasts by the research firm IDC predicting significant annual declines for both smartphone and PC markets this year. In fullApple announces significant price rise for products including MacBook and iPadThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

The cheapest MacBook Pro now starts at $2,000.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

Apple today dramatically increased device prices across multiple product lines. After temporarily taking it down earlier today, Apple's online store is back up with a series of…

SAN FRANCISCO — Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip c...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Der Ausbau von Rechenzentren für Künstliche Intelligenz macht Speicherchips drastisch teurer. Apple hielt die Preise dennoch recht lange weitgehend stabil - doch nun gibt es…

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

Apple's revised pricing for India is now in effect, making Macs and iPads more expensive across the lineup. The company says rising RAM and storage costs, driven by surging demand…

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

If you're in the market for a new one, you need to act fast

Apple has raised prices on several iPads and MacBooks, a sign that the artificial intelligence boom is now pushing up costs far beyond...

By Emily Bary and Christine Ji

Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple is increasing prices of some of its popular products, including iPads and Macbooks.

Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.