SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.The move does not affect Apple's main cash cow, the iPhone. But it would take starting price of the N

The cheapest MacBook Pro now starts at $2,000.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

By Emily Bary and Christine Ji