AI is giving people more time, freedom and tools to exercise creativity
Panelists at a TIME100 Talk in Cannes, France, spoke about how AI can enhance creativity—and how to navigate the changes it’s bringing.
Brands are looking beyond content creators to deepen audience trust
AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
At a TIME100 Talk in Cannes, industry insiders say AI is changing filmmaking, but humans remain the creative force behind the work.
Brands hold an advantage in two areas AI hasn't mastered — consumer relationships and trust
Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject
Brands have spent billions trying to reach audiences and those winning have tapped into their audiences more directly
Creators are turning down brand partnerships and limiting AI to preserve audience trust
For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content
The creator economy has outgrown its origins, and the brands, agencies and platforms that haven't caught up are getting left behind
AI is for operations, not content creation, media executives said
To deal with the rise of AI agents shopping on their sites and recoup value, brands have to negotiate deals, restructure their content and take risks — in a short amount of time.