AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
Add Axios as your preferred source to
see more of our stories on Google.
Photographer Nicolas Gavet for Axios
CANNES, France — AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said at Axios House at Cannes.
Why it matters: AI is flooding the world with generated content, which makes real reporting, real outcomes and real personalities more valuable, not less, panelists said.
AI is giving people more time, freedom and tools to exercise creativity
Digital resiliency and technology leaders at a June 3 Expert Voices roundtable urged each other to "lean in" to AI tools.
Brands are looking beyond content creators to deepen audience trust
Flawed regulations could hand the industry's future to dominant giants before startup creators can push back
Most comms teams are still thinking Bloomberg, not TMZ.
Policy, business, technology and entertainment leaders joined Axios for its third annual AI+NY Summit on June 2.
