AI is for operations, not content creation, media executives said
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Photographer Nicolas Gavet for Axios
CANNES, France — AI is for operations, not content creation, media executives said at a June 25 Axios event.
Why it matters: Wielding AI strategically for business partnerships and efficiency can help ensure the media industry's survival.
AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content
AI is giving people more time, freedom and tools to exercise creativity
Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject
Creators are turning down brand partnerships and limiting AI to preserve audience trust
Digital resiliency and technology leaders at a June 3 Expert Voices roundtable urged each other to "lean in" to AI tools.
