Creators are turning down brand partnerships and limiting AI to preserve audience trust
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CANNES, France — Creators are turning down brand partnerships and limiting AI to preserve audience trust, said Dhar Mann, founder of his eponymous studio, at a June 24 Axios event.
Why it matters: Sponsorship dollars and AI can help creators scale, but they can also erode the fan relationship.
AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content
AI is giving people more time, freedom and tools to exercise creativity
The creator economy has outgrown its origins, and the brands, agencies and platforms that haven't caught up are getting left…
Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject
Brands are looking beyond content creators to deepen audience trust
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As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever | Fortune
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026 | AdExchanger
