For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content
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Photographer Nicolas Gavet for Axios
CANNES, France — For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content, media and commerce leaders said at Axios House Cannes this week.
Why it matters: Publishers and creators spent years building content brands based on trust, which is exactly what AI companies require — and are willing to pay for.
AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.
Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject
Creators are turning down brand partnerships and limiting AI to preserve audience trust
AI is giving people more time, freedom and tools to exercise creativity
Digital resiliency and technology leaders at a June 3 Expert Voices roundtable urged each other to "lean in" to AI tools.
The creator economy has outgrown its origins, and the brands, agencies and platforms that haven't caught up are getting left…
