For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content

Brands are looking beyond content creators to deepen audience trust

AI is giving people more time, freedom and tools to exercise creativity

Work will change but not vanish, the "All-In" podcast co-host says.

AI is rewriting the rules of media faster than anyone can keep up, media and brand leaders said.

Brands hold an advantage in two areas AI hasn't mastered — consumer relationships and trust

Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject

Sports is now the single biggest driver of live viewing, and everyone is scrambling to own a piece of it

Creators are turning down brand partnerships and limiting AI to preserve audience trust

For years, media companies feared AI would make their content worthless. It turns out AI leads all others in needing that content

The creator economy has outgrown its origins, and the brands, agencies and platforms that haven't caught up are getting left behind