The quiet part of the AI conversation at Cannes: what it actually costs

If you’ve wanted to visit the South of France, this might be the week. The annual Cannes Lion ad festival, a time for ad folks from all quarters to gather, gets underway tomorrow.…

At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.

Indústria criativa festeja em Cannes, enquanto navega convulsão provocada pela IA e anos de apostas equivocadas do setor

The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.

The quiet part of the AI conversation at Cannes: what it actually costs

The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.

The ROI Is there. The representation isn’t.

After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.

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