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Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.
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cryptobriefing.com
2026 World Cup smashes records as crypto prediction markets top $2B in trading volume
The 2026 FIFA World Cup has driven over $2B in crypto prediction market volume, with Kraken's historic FIFA partnership and fan tokens surging on matchdays.
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fortune.com
The World Cup’s biggest winner so far? Prediction markets, where a $5.4 billion betting frenzy has shattered previous records | Fortune
What began as a quirky corner of finance is quickly becoming another default app on fans’ phones during one of the world’s biggest sporting events.
