The 2026 FIFA World Cup is only 10 days old and it’s already rewriting history books, both on the pitch and on-chain. The tournament hit 100 goals in just 33 matches, the fastest pace since 1958, while prediction markets tied to World Cup outcomes have surpassed $2 billion in trading volume since the opening match on June 11.
Kraken makes World Cup history
On June 9, Kraken became FIFA’s first-ever Official Crypto Exchange Supporter. In 2022, crypto sponsors were pulling out of everything. Four years later, one of the industry’s largest exchanges is plastered across the biggest sporting event on the planet.
The partnership goes beyond logo placement. Kraken is rolling out educational initiatives across North America and Europe, aiming to convert football fans into crypto-curious users. The strategy includes digital collectibles and fan engagement tools designed to pull casual viewers into the digital asset ecosystem.
With the tournament spread across the US, Canada, and Mexico, Kraken gets direct exposure to the North American market at a moment when 48 teams and 104 matches guarantee sustained global attention over weeks, not days.
