The 2026 FIFA World Cup is barely past its group stage, and the crypto industry is already treating it like a Super Bowl that lasts six weeks. Brazil, Mexico, and Switzerland have emerged atop their respective groups, Neymar Jr. made an emotional return off the bench in Brazil’s 3-0 dismantling of Scotland on June 24, and prediction markets tied to the tournament have surpassed $2 billion in trading volume.
Crypto’s official seat at the FIFA table
Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, just weeks before the tournament’s opening matches across the US, Canada, and Mexico.
Meanwhile, FIFA Collect launched a new line of dynamic team collectibles built on Avalanche on May 28. These aren’t static JPEGs. They’re designed to update based on real tournament outcomes, a twist on the digital collectible format that FIFA has been experimenting with since the 2022 Qatar tournament.
This expanded 48-team format means more matches, more engagement windows, and more opportunities for these crypto integrations to find an audience.
