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Apple Is Going to Raise Device Prices — but When?

Link to: https://x.com/markgurman/status/2067741507273289766

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Apple Is Going to Raise Device Prices — but When?

Apple warned of coming price hikes tied to surging RAM and SSD costs, with timing uncertain—possibly September alongside the iPhone 18 Pro. IT decision-makers confront margin compression across hardware portfolios, forcing acceleration of refresh cycles or budget deferrals.

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venerdì 19 giugno 2026·sixcolors.com
Outgoing Apple CEO delivers the bad news: Prices are going up
In an exclusive with the Wall Street Journal, Tim Cook announced that Apple will be raising the products on its prices1 as a result of high prices for memory and storage…
venerdì 19 giugno 2026·tomsguide.com
Apple CEO Tim Cook confirmed price hikes are 'unavoidable' — so get ready to pay more
Tim Apple has some bad news about the cost of future devices

Apple Is Going to Raise Device Prices — but When?

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Apple Is Going to Raise Device Prices — but When?

Timeline cronologica

Outgoing Apple CEO delivers the bad news: Prices are going up

Apple CEO Tim Cook confirmed price hikes are 'unavoidable' — so get ready to pay more

Apple CEO Tim Cook confirmed price hikes are 'unavoidable' — so get ready to pay more

Apple price hikes are 'fairly imminent,' report says

Outgoing Apple CEO delivers the bad news: Prices are going up

Three reasons to suspect the Apple price increases could be imminent - 9to5Mac

Cook Says Apple Plans Price Hikes | Silicon UK Tech News

Apple price hikes are 'fairly imminent,' report says

Apple Is Going to Raise Device Prices — but When?

Cook Says Apple Plans Price Hikes | Silicon UK Tech News

Three reasons to suspect the Apple price increases could be imminent - 9to5Mac

Apple plans price increases on devices as AI-driven memory chip costs surge

Apple raises hardware prices; AI gets the blame