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Back in May, Apple CEO Tim Cook confirmed that the company was having to deal with "significantly higher memory costs" that likely meant price hikes would be happening in the near future. Now, speaking to the Wall Street Journal, Cook has confirmed that those price hikes are going to happen."Unfortunately, price increases are unavoidable,” Cook said to the WSJ. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”Cook also confirmed that memory and storage costs are issues for Apple at the moment, particularly the DRAM which is being increasingly used by AI servers. “There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” he said “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line.”Cook didn't offer any specifics about future price increases, though. So we have no idea when they might happen, which devices will be affected, or how much more money Apple will ask people to pay.Apple price hikes — what we knowWe've already seen at least one relative price increase, with Apple scrapping the $599 Mac mini M4 with 256GB of storage. That means the cheapest Mac mini you can currently buy is the $799 model with 512GB of storage space.
