A few days ago, Apple CEO Tim Cook warned that Apple product prices are going up, due to the raging memory chip shortage that's putting pressure on consumer electronics manufacturers. "Unfortunately, price increases are unavoidable," said Cook, which pretty much seals the deal for pricier iPhones and other Apple gadgets. While Cook didn't share any other details, many folks (us included) assumed the price hikes would likely happen in the fall, when the company typically launches its new Apple Watches and iPhones. Now, it appears the changes might take the form of actual price increases for existing products, which isn't typical for Apple.
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According to Bloomberg's Mark Gurman, the price hikes are likely "fairly imminent."
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