Link to: https://x.com/markgurman/status/2067741507273289766
Apple warned of coming price hikes tied to surging RAM and SSD costs, with timing uncertain—possibly September alongside the iPhone 18 Pro. IT decision-makers confront margin compression across hardware portfolios, forcing acceleration of refresh cycles or budget deferrals.
Apple Is Going to Raise Device Prices – but When?
Speaking of Mark Gurman, in the wake of Tim Cook’s unprecedented interview with the WSJ to warn that Apple is going to raise prices in response to the steep rise in RAM and SSD prices, he tweeted (XCancel link):
Regarding Apple price hikes, have to imagine these are fairly
imminent. No other reason to flag them now. I’d also note that
Apple back to school sale is very imminent, and it could make
June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the…
The rising cost of memory and chip components is hitting Apple hard, and the company is claiming it 'has no choice' but to hike…
Tim Cook told the WSJ that Apple price increases are unavoidable as AI-driven demand pushes memory chip costs higher.
Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall…
Link to: https://www.wsj.com/tech/apple-price-increases-memory-supply-199845b1?st=qWH3n1&reflink=desktopwebshare_permalink
Apple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.
Apple to raise prices as memory chip shortage bites, Tim Cook says
