Last week saw a highly unusual warning from Apple that the company will need to increase the prices of its products due to the ongoing memory shortage.
Tim Cook declined to say anything about either the scale of the increases or their timing, leading to speculation on both …
Price increases on Apple products
Tim Cook delivered the news in an interview with The Wall Street Journal.
“Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
