Apple has confirmed that its products will see price increases in the future due to ongoing memory supply constraints. Apple CEO Tim Cook delivered the bad news in an interview with The Wall Street Journal on Wednesday.
Cook cited the ongoing RAM supply shortage as reason for “unavoidable” price increases. From the WSJ story published today:
“Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
Cook declined to offer details on the timing or scale of the planned price increases, nor which products will be affected. Apple’s next major product launch is likely to be in September when it releases the iPhone 18 lineup, expected to include a new foldable iPhone.
Price increases, especially for Macs and iPads, could come sooner. Apple raised the starting price of the Mac Mini last month in between launch events.
