Apple CEO Tim Cook revealed that rising RAM costs have become unsustainable, forcing the company to increase product prices despite efforts to shield customers from the impact.
AI industry continues to consume memory at an unprecedented rate, pushing up costs
Jun 18, 2026
06:24 pm
What's the storyApple CEO Tim Cook has confirmed that the tech giant will be raising prices, owing to the skyrocketing costs of storage chips and memory.
The move comes as the AI industry continues to consume memory at an unprecedented rate, pushing up costs.
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