Published on
18/06/2026 - 7:34 GMT+2
Outgoing Apple CEO Tim Cook has said Apple will raise prices on some of its products as soaring memory-chip costs driven by the artificial intelligence boom become increasingly difficult to absorb.
In an interview with The Wall Street Journal published on Wednesday, Cook said higher costs made price increases "unavoidable", signalling that consumers could soon pay more for Apple devices.
The warning comes as demand for memory chips has surged alongside the rapid expansion of artificial intelligence infrastructure and data centres. Memory components are essential for both AI systems and consumer electronics, including smartphones, laptops and tablets.
