Apple CEO Tim Cook says price hikes are unavoidable as memory chip costs surge 272-292%. The iPhone 18 Pro could start at $1,299 due to AI-driven shortages.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.

June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.A surge in…

The rising cost of memory and chip components is hitting Apple hard, and the company is claiming it 'has no choice' but to hike the prices across its lineup of devices.

Apple will raise prices across its product lineup due to soaring memory chip costs, CEO Tim Cook says.

Apple is raising MacBook Pro prices by up to $400 as AI-driven memory chip demand inflates component costs. iPhone 18 could be next.

Apple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.

He did not disclose when or how much prices might rise, nor which products could be impacted. Read more at straitstimes.com. Read more at straitstimes.com.

Apple's chip problem is 'unprecedented,' says outgoing CEO.

CEO Tim Cook said in a recent interview that the situation is "unsustainable."

Tim Cook says iPhone 18 price rises are unavoidable. Samsung said the same before the Galaxy S26, then delivered something more manageable than feared.

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Apple CEO Tim Cook told the Wall Street Journal the price crunch for memory and storage was creating an “unsustainable” situation for the company.

Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the…

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies.

Demand for high-capacity memory at AI data centres has sent the cost of building iPhones through the roof.

Apple’s price hikes may trigger broader tech industry increases amid chip crisis

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal

Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about…

Tim Cook confirmed that Apple has no choice but to increase the prices of some of its products due to the current memory shortage in the market.