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Apple's profit margins may become thinner this year if the company wants to keep its new iPhones competitive.
Jun 18, 2026 04:06 EDT
Image via Apple
Apple CEO Tim Cook confirmed in a recent interview that the company may have to raise prices on some of its products due to the ongoing memory shortage. While he did not elaborate on the scale of the price hikes, new estimates suggest that Pro iPhone models could become significantly more expensive this fall.
