Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Apple has confirmed that its products will see price increases in the future due to ongoing memory supply constraints. Apple...

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.

June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.A surge in…

Apple raised the Mac Mini price from $599 to $799 as AI-driven memory chip shortages push costs up 50-70%. Here's what it means for investors.

Apple is raising MacBook Pro prices by up to $400 as AI-driven memory chip demand inflates component costs. iPhone 18 could be next.

He did not disclose when or how much prices might rise, nor which products could be impacted. Read more at straitstimes.com. Read more at straitstimes.com.

CEO Tim Cook said in a recent interview that the situation is "unsustainable."

Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the…

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies.

Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says

SAN FRANCISCO, June 18 — Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices…

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal

Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about…

Tim Cook confirmed that Apple has no choice but to increase the prices of some of its products due to the current memory shortage in the market.

Tim Cook told the WSJ that Apple price increases are unavoidable as AI-driven demand pushes memory chip costs higher.

Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according…

The increase of AI data centres has made supply for key electronic device components dwindle, driving up prices.

Apple customers around the globe might soon be looking at higher costs for iPhones and Macs, because the company is dealing with this tricky worldwide shortage of memory chips.…

Cost increases 'unavoidable' as surge in AI-driven demand for data centres forces companies to compete for dwindling supplies