Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.A surge in…